Cinema Atlantic

Location Rome, Italy
Year 2014
Client Ferrero Cinemas
Area / Volume 4175 sqm
Architectural design DoIt Architetti Associati
Collaborator Ruggero Bonino - 3DLabor

The renovation of the Cinema Atlantic transforms it in a mixed use multipurpose space with 11 projection rooms; one of them is an Imax theater. A wide hall  with a bookshop, a “popcorn lounge” and a “walk-in cinema” is placed on a higher level than the box office. Rotating library-panels turns the “walk-in cinema” into a public space in a  fluid continuity with the shopping and bar space. A mirror ceiling doubles the height of the entrance hall and two interactive displays dematerialize the side walls.